Case Studies
AUSTRALIAN DENTAL ASSOCIATION
We are the official digital marketing agency partner to the Australian Dental Association (ADA).
We support the ADA with:
- National awareness campaigns
- Conference and event marketing
- Membership acquisition and engagement
ADA Member Benefit
ADA members receive a 10% discount on HighNote services.
ALL-ON-4 CLINICS – GOOGLE ADS
Purpose:
Generate new patients for the 16 All-on-4 clinics around Australia
Drop their cost per conversion down
Our offering:
- Google Ads
- Remarketing + Youtube
- Responsive Display Advertising
Click throughs increased 420%
Cost Per Lead has dropped 25%
Video Interaction rate increased 250%
Search Impression share up 31%
15% increase in lead volume after initial year
On Avg. 10 additional leads per month for same spend
KEW DENTISTRY – GOOGLE ADS, META ADS, SEO
Purpose:
Client was looking for a higher lead volume, at a lower cost per lead. They were not happy with existing agency, and were looking for a change in strategy. Main focuses were general dentistry and All-On-4.
Our offering:
- Google Ads, Meta, SEO
- Remarketing + YouTube
- Responsive Display Advertising
42% Decrease in Cost Per Lead
Website traffic increased 300% YOY
16 Additional patients per month
AUSTRALIAN DENTAL ASSOCIATION – GOOGLE ADS, META ADS, LI ADS
Purpose:
Sell tickets to the Word Dental Congress International Event. Drop their cost per conversion down.
Our offering:
- Google Ads
- Meta Ads
- LinkedIn Ads
ROAS Avg. of 10 for all digital campaigns
Cost per lead average of $46 – for $800 ticket
Event Sold out from digital marketing efforts
BRUNSWICK FAMILY DENTAL – GOOGLE ADS, META ADS, SEO
Purpose:
Client was not seeing adequate lead volume for new patients, particular for Cosmetic, General and Implant services. They also had no social media strategy, and were looking to generate a strong following for the clinic, that would turn into extra patients.
Our offering:
- Google Ads, Meta, SEO
- Remarketing + YouTube
- Responsive Display Advertising
240% Increase in lead volume
Website traffic increased by 280k YOY
46 Additional patients per month
MINERS DENTAL – GOOGLE ADS
Purpose:
Improve Google Ads performance for general dentistry in particular. Client was not satisfied with previous agency.
Our offering
- Google Ads
- Performance Max Campaign
Cost per Lead dropped by over $30
Search Impression share up from 47% to 72%
127% increase in lead volume YOY 2022-2023
HINTERLAND DENTAL – META ADS, SEO
Purpose:
Takeover existing Meta campaign that was delivering plenty of leads, but was not delivering high quality leads that were converting to new All on 4 patients
Our offering:
- Meta Lead Generation Ads
- SEO Smart Business Plan Offering
High Quality leads improved after 1 month
On Avg. 4 high quality AO4 leads per week across Meta
Keywords related to “Cooroy Dentist” up from 3rd position to 1st
DENTISTS OF DANDENONG – GOOGLE ADS, SEO
Purpose:
Fill the books for new dentists for this rebranded business. Primary focus is general dentistry, given the demographic of the area.
Our offering
- Google Ads
- Performance Max Campaign
- SEO
First page google rankings for 5 surrounding suburbs of Dandenong
Search Impression share up from 14% to 73%
250% increase in website traffic
ENDENTAL – GOOGLE ADS, SEO
Purpose:
Revamp marketing efforts as Previous Google Ads and SEO results were not up to client’s expectations
Our offering:
- Google Ads
- Google Display
- SEO
First month saw a 25% increase in traffic to website
20% drop in cost per lead across first 3 months
“Dentist Newtown” in first position on Google after 2 months
STATION SQUARE DENTAL – GOOGLE ADS, SEO
Purpose:
Improve lead volume, and drop cost per acquisition – client was not satisfied with results from previous agency.
Our offering
- Google Ads
- Performance Max Campaign
- SEO
Cost per Lead dropped by over approx. 30% per campaign
Website Traffic almost doubled YOY 2022-2023
Click Through Rate Increased by 15% over 6 months
Higher conversion volume for high valued services
SMILE STUDIO BALLARAT – GOOGLE ADS
Purpose:
Increase lead volume to clinic, particularly for higher priced items such as crowns, veneers and implants.
Our offering
- Google Ads
- Performance Max Campaign
Cost per Lead dropped by over $20
Search Impression share up from 27% to 54%
Click Through Rate Increased by 18% over 6 months
SENSATIONAL SMILES DENTAL – GOOGLE ADS , SEO
Purpose:
To improve overall performance of google ads/SEO campaigns from previous agencies
To rank higher for search terms for “sutherland shire dentist”
Our offering:
- Google Ads
- SEO Smart Business Plan
- Meta Ads
Increased volume of new patient enquiries by reducing leads from business name/branded searches from 38% to 2%.
Implemented detailed conversion tracking to ensure accurate reporting of performance results from the paid ads campaigns.
COSMETIC DENTAL SPA – GOOGLE ADS, SEO
Purpose:
Client wished to improve performance from pervious digital agency, and were unhappy with previous campaign results and new patient volume
Our offering:
- Google Ads
- SEO Smart Business Plan
Increased high quality lead volume through the search campaigns by 60% in the first 3 months.
Reduced cost/lead by 8% in the same period.
GENTLE DENTAL HERVEY BAY – GOOGLE ADS
Purpose:
Client was looking for more patient volume and less of a reliance on performance max advertising, which wasn’t bringing in high quality leads
Our offering:
- Google Ads
- SEO Smart Business Plan
34% increase in leads from non-branded searches through the paid ad campaigns.
Overall increase of 8% in leads since July 2025 when Highnote started working with this client.
TRUSTED SMILES – GOOGLE ADS, META ADS, SEO
Purpose:
To drive strong new patient + All on 4 enquiry growth for Westbury, as well as new clinic in Hobart
Our offering:
- Google Ads
- Meta Ads
- SEO Smart Business Plan
30% increase in lead volume during 2025.
Reduction of 25% in cost/lead in the same period.
115% increase in organic traffic to site (YOY)
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